Digital Marketing Service

Thanks to our cross-functional teams, we collaborate with you to develop a comprehensive online marketing strategy aimed at achieving your specific business goals in the long term.

Zwei Mitarbeiter von Sunlab am Stehtisch

Achieving success with a holistic approach

We tailor your digital marketing strategy to the specific needs of your target audience, ensuring that we reach them through the best strategy and the right channels at all times. Our approach is holistic, focusing solely on solutions that aim for measurable success and an optimal customer experience.

Zwei Mitarbeiterinnen von Sunlab im Meeting

“Every company knows its own products and services perfectly. We support our customers in effectively positioning them in the digital space to reach  their target audience. An individualized marketing mix is the key to success in this regard.”

Portrait von Christoph Kern

Christoph Kern

Head of Business Development

Our Digital Marketing services

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Firmly ingrained in our daily lives, search engines form the core of our SEO department. Search engine optimization significantly contributes to making your company stand out among the multitude of search results, employing a data-driven and process-oriented strategy. We make various technical and content adjustments that can catapult your website to the top of Google rankings. Thus, we  ensure sustainable organic visibility, enabling you to enhance brand awareness and increase revenue.

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Search engine advertising (SEA) is an essential component of a successful online marketing strategy. By utilizing our certified expertise and innovative in-house technologies, we ensure that your ads are displayed to the right target audience at the right time and place. Our SEA team always keeps your individual goals and the optimization of the customer journey in mind. This way we boost the performance of your ads, resulting in more leads and sales.

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Affiliate Marketing

With affiliate marketing, you can promote your products or services on platforms such as blogs, coupon portals, or price comparison websites. The market for affiliate marketing is consistently growing. The popularity of this marketing tool can be attributed to the channel's conversion power and performance-based compensation. With the help of our personalized setup, we ensure a substantial boost to your reach, visibility, and revenue.

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Due to extensive privacy regulations on the internet, customer relationship management (CRM) is experiencing a resurgence in Online Marketing. With data-driven solutions, we support you in efficiently and compliantly utilizing first-party and zero-party data for an optimal customer experience and long-term customer retention.

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Digital Strategy & E‑Commerce

We analyze your challenges and potentials in the e-commerce sector comprehensively and with a strict focus on performance. We assist you in aligning your strategies and processes to position your company optimally, utilizing the best online marketing channel mix, suitable tools, and the right approach to your target audiences. Throughout, we never lose sight of the competition!

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Programmatic Advertising

With over 50% market share, programmatic buying of digital ad space has taken over the advertising market. With Programmatic Advertising, you benefit from fully automated and data-driven display advertising, video advertising, and native ads placement. Ad spaces are auctioned in a real-time bidding (RTB) auction process. Due to our early positioning in this field, we have not only acquired the necessary expertise but also established close partnerships with leading platforms.

Case Studies

Does this all sound a bit too theoretical? Explore our case studies to see practical examples of how our digital marketing services have delivered successful outcomes for our clients through holistic performance marketing 

Zwei Mitarbeiter von Sunlab in der strategischen Planung

Step into the future with Sunlab