Achieving success with the right data foundation
At Sunlab, we refer to the specific setup, operation, and optimization of relevant data analysis platforms as Digital or Data Analytics. This enables us to assist you in optimizing marketing activities based on insights derived from data, thus enhancing overall performance.
Digital Analytics at Sunlab
Prior to commencing the actual collaboration, we conduct an assessment of your data foundation, known as a Data Analytics Audit. This process allows us to determine the current status and existing data infrastructure of our clients, which we then evaluate. Throughout this process various aspects of data analysis are considered, including Data Layer Management, Tag Manager control, and Analytics Tool.
The current preferred approach to data analysis is the utilization of Google Analytics 4 with appropriate server-side infrastructure. However, depending on the client's situation, smaller analysis tools like Plausible may also be considered. In any case, we design the optimal Data Analytics Stack tailored to your specific circumstances.
In the field of Digital or Data Analytics, our services include the following points:
Data analytics audit
Data layer management
Tag manager configuration
Selection, consultation, and optimization of the ideal data analytics suite
Monitoring of events and data integrity
Looker Studio dashboards and reporting