Why choose CSS?
In the world of e-commerce, staying ahead of the latest trends and tools is crucial to remain competitive. This is where our CSS tool 'Shopfire' comes into play.
CSS stands for Comparison Shopping Service and functions as a price comparison platform. It allows you to showcase your products across various platforms, significantly increasing your visibility. As a result, you can reach a broader audience, making it easier for potential customers to find your offers, ultimately boosting your chances of securing a sale.
Optimize your ads with Shopfire
Shopfire offers several additional benefits, including the elimination of Google's margin. Google charges advertisers a GSE margin of up to 20% per click, which automatically reduces the cost-per-click bid. This means that your actual bid ends up being only around 80% of the original bid amount.
By using a CSS tool like Shopfire, this fee is removed, allowing your entire advertising budget to be fully utilized. This roughly 20% bidding advantage can significantly improve campaign performance, leading to better conversion rates.
In addition, by eliminating the commission, you benefit from both a better placement on Google Shopping and a lower CPC, making your ads significantly more cost-efficient. With Shopfire, you can also analyze data on clicks, conversions, and other key metrics to gain insights into consumer behavior, allowing you to refine your marketing strategies accordingly.
Our approach
Switching to Shopfire is very simple. All we need is your Google Merchant Center ID and confirmation from the administrators of the Merchant Center account. We then take care of submitting the necessary requests to Google for you. Once the integration process with Google has been initiated, you’ll receive a confirmation from us. No changes will be made to your ads. The only difference is that 'by Shopfire' will now appear under the product image instead of 'by Google', making your ads significantly more cost-efficient due to the elimination of the GSE margin.
Summary
Your benefits with Shopfire:
Switching to Shopfire is very simple.
With Shopfire you increase the bidding power of your ads by up to 20% by eliminating the margin to Google.
Your Google Shopping ads will achieve greater visibility with the right target audience and become significantly more cost-efficient.