Data Warehouse

If you're serious about data-driven marketing, a Data Warehouse is essential. Together, we'll establish a unified foundation to enable data-based decisions for optimal performance.

Cover von Data Warehouse

The power of data

Our clients deal with data from various internal and external sources and platforms. To work in a data-driven manner and make informed decisions, all this data needs to be consolidated and analyzed. For this purpose, we harness the power of a central database, known as a Data Warehouse (DWH). The data within  the DWH is considered universally valid, hence referred to as the Single Point of Truth (SPOT). Reporting and all subsequent data analyses at Sunlab are built on this foundation.

The convergence of multiple heterogeneous data sources within the DWH can be illustrated as follows: 

Graphic about the functionality of a data warehouse

Our DWH approach

We assist our clients in establishing their own Cloud-based Data Warehouse. From planning and implementing the architecture to connecting and transforming data sources, all the way to data evaluation and provision, we bring our expertise to ensure optimal data utilization.

Our services

  • Planning and building the DWH infrastructure

  • Integrating Marketing data sources

  • Defining and implementing data preparation processes

  • Importing first-party data in collaboration with our in-house IT department

  • Creating reports based on the DWH as the SPOT

  • Providing processed data via API for internal systems

"In a data-driven competitive environment, our clients rely not only on a clear data strategy but also on a modern data warehouse. For our Sunlab clients, we develop the 'Single Source of Truth' solution to be well-prepared for any business situation."

Portrait von Benjamin Keller

Benjamin Keller

Chapter Lead Data & BI

Tools & technologies

Our focus lies on the Google Stack, specifically Google BigQuery as ourCloud Data Warehouse solution. In addition, we work with MS Azure and AWS. We also employ technologies such as funnel.io, Apache Airflow, Python, and SQL.

Step into the future with Sunlab