OpenAI / ChatGPT Ads Agency Services
At Sunlab, we believe in always staying ahead of the curve. The internet is evolving faster than ever, and as a company, you need to be where your target audience is.
We provide access to OpenAI / ChatGPT Ads and run performance-driven advertising campaigns across shopping and B2B contexts.
Specifically, this means the placement and optimization of ads within the OpenAI ecosystem (e.g., in ChatGPT, GPT-based search, or app integrations) to reach qualified users in real-time conversations and achieve measurable performance goals.
Competition Check / Status Quo
Competitive analysis – who is already running ads on ChatGPT?
Identification of key prompts and personas within the relevant vertical
AI Ads Performance Optimization
Setup and configuration of the OpenAI Ads account
Definition of the appropriate conversion and tracking infrastructure (server-side, API integration, GPT attribution)
Creation and setup of campaign structures in the OpenAI Ads Manager (e.g., keyword, intent, or context targeting)
Optimization toward target KPIs (awareness, performance, lead generation, sales, etc.)
Analysis of prompts and click-throughs from OpenAI
Creation and optimization of ad copy and creatives (image and video)
Management of targeting, A/B tests, bids, and budgets with structured campaign formats
Monitoring of user intents, conversational contexts, and conversion rates
Analysis & Reporting
Continuous analysis of campaign performance
Real-time OpenAI Ads dashboards in Looker Studio or Power BI
Integration of performance data into the existing marketing stack
Strategic recommendations based on user interactions and AI response behavior
Goals
Direct engagement with users at the moment of their information search or purchase intent
Extremely high relevance through intent-based targeting within ChatGPT dialogues
Full transparency across performance KPIs and attribution
Competitive advantage through early adoption of a new, high-quality advertising environment
Optional Extensions
Cross-channel integration: Combine with Google, Meta, TikTok & Reddit Ads
Custom GPT branding: Development of branded GPTs with embedded ad placements or brand prompts
Data-driven attribution: Integration into existing data-warehouse solutions (BigQuery, Snowflake, etc.)
Conversational funnels: Building automated GPT conversation flows for lead generation
Conversational commerce, alongside social commerce, is one of the most promising innovations in the e-commerce and digital landscape. We ensure sustainable and performance-oriented management of AI advertising with the expertise of experienced specialists.
We look forward to hearing from you!